CONTENT AND CREATIVE DIRECTION
•Concept development for photoshoots for campaigns, social, eCommerce, and brand moments.
•Building mood boards and visual references to define and anchor direction.
•Shaping visual direction in collaboration with founders and internal teams.
• Creating short-form video content for social platforms, including reels, product moments, and campaign cutdowns.
• Producing behind-the-scenes content during shoots to support storytelling, transparency, and ongoing audience engagement.
• Developing ongoing content creation systems that turn campaigns into multiple usable assets across video and social formats.
•Leading creative and art direction from pre-production through to shoot execution.
•Developing shot lists and run sheets to ensure clarity on set.
•Managing production across campaigns of varying scale, with clear timelines and oversight.
•Briefing and directing photographers, stylists, and wider creative teams.
•Overseeing on-set execution to ensure alignment with the creative vision.
•Directing post-production, including selects, retouching, and final asset delivery.
•Ensuring content is rolled out consistently across all platforms.
•Working with marketing and social teams to align content with campaign needs.
•Reviewing and refining brand visuals to maintain consistency over time.
CONSULTING
•Brand and content audits to identify gaps, inconsistencies, and opportunities for refinement.
•Guidance on visual direction, campaign structure, and overall creative approach.
•Support in shaping or evolving brand identity across all touch points.
•Input on creative direction for shoots, campaigns, and brand moments.
•Advising on content planning, rollout strategy, and platform alignment.
•Reviewing and elevating existing content to improve clarity, cohesion, and impact.
•Founder and team advisory to align creative output with broader business goals.
•Direction on collaborators, talent, and production partners where relevant.
•Building long-term creative frameworks that extend beyond individual projects.
DESIGN
•Website design from concept through to execution, balancing usability with strong visual identity.
•Social media collateral designed for consistency, recognition, and adaptability across platforms.
•Creation of objects and visual elements for events, launches, and brand activations.
•Translating brand direction into tangible and digital design systems that feel cohesive and easy to navigate.
•Attention to hierarchy, spacing, and detail to ensure every element serves a clear purpose.
•Design work developed to support both day-to-day communication and key brand moments.