BRAND STRATEGY & COMMUNICATIONS
Defining how brands are positioned, communicated and seen.
• Brand positioning and strategic direction
• Brand and communications audits
• Messaging and brand narrative
• Communications strategy
• Launch and campaign communications
• Press and media strategy
• Editorial and story development
• Founder and brand profiling
• Thought leadership and brand storytelling
• Identifying editorial and cultural opportunities
• Communications planning across owned, earned and social channels
• Ongoing strategic and creative advisory
CREATIVE DIRECTION
Building the visual world around a brand and bringing its ideas to life.
• Creative direction for campaigns, launches and brand moments
• Concept development and visual storytelling
• Art direction and visual world-building
• Creative direction for photography and moving image
• Shoot direction and production
• Creative team and collaborator direction
• Moodboards, treatments and creative decks
• Campaign concepts and visual narratives
• Content direction across digital and social
• Brand expression across physical and digital touchpoints
• Post-production and final asset direction
• Creative oversight from concept through to execution
CONTENT & EDITORIAL
Creating stories, content and editorial worlds that build brand relevance.
• Content strategy and editorial planning
• Campaign storytelling
• Editorial concepts and story development
• Social content direction
• Short-form video and digital content
• Website and brand storytelling
• Editorial calendars and content frameworks
• Content systems and campaign rollouts
• Copy and messaging direction
• Behind-the-scenes and brand storytelling
• Content audits and refinement
• Direction of photographers, stylists and creative collaborators
EXPERIENCES & PARTNERSHIPS
Creating meaningful brand moments and connections that extend beyond the traditional campaign.
• Brand experiences and activations
• Launch concepts and creative direction
• Events and experiential campaigns
• Brand collaborations
• Creative and cultural partnerships
• Talent and influencer partnerships
• Editorial partnerships
• Partnership concepts and opportunity development
• VIP and community experiences
• Creative direction across physical brand moments
• Experience storytelling and communications
• Identifying opportunities for brands to build relevance and reach new audiences
DESIGN
•Website design from concept through to execution, balancing usability with strong visual identity.
•Social media collateral designed for consistency, recognition, and adaptability across platforms.
•Creation of objects and visual elements for events, launches, and brand activations.
•Translating brand direction into tangible and digital design systems that feel cohesive and easy to navigate.
•Attention to hierarchy, spacing, and detail to ensure every element serves a clear purpose.
•Design work developed to support both day-to-day communication and key brand moments.